Twitter in continued talks with Salesforce: Report

Salesforce and Twitter continue potential acquisition talks, as big investors push back.
Written by Jake Smith, Contributor
Salesforce CEO Marc Benioff (Image: File photo).

Twitter is continuing acquisition talks with Salesforce, as the enterprise software giant has faced push-back from some its biggest investors, according to the New York Times and CNBC.

The reports said Jack Dorsey, CEO and co-founder of Twitter, is not against selling Twitter if its integrity is upheld when folded into the new buyer. Executives at Twitter are said to be pushing for remaining an independent entity, if acquired.

In an interview with CNBC last week, Salesforce CEO Marc Benioff didn't indicate if a deal was close, but said Dorsey was a "good friend". The Seattle Times reported Benioff recently met with investors and analysts to "assuage their concerns about his plan to buy Twitter".

Dorsey has been battling slowing user and advertising growth. Twitter's stock is down more than 24 percent year-to-date.

Salesforce already has a partnership with Twitter, started in 2012, feeding social media data into Salesforce's analytics systems. An acquisition could give Salesforce a deeper push into Twitter's data pool.

Fidelity Investments, who holds a 14 percent stake in Salesforce, has reportedly pushed back against a deal.


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