Virgin Net too young to measure success

Richard Branson's Virgin Net went live last Thursday, November 28.
Written by Arif Mohamed, Contributor

The service was formally announced on November 19, saw its first advert this Monday and has had a good response, said Martin Keogh, sales and marketing director for Virgin Net.

"One of the things happening this Christmas is the huge sale of PCs with integrated modems," said Keogh. "Due to this, we think there will be a second wave [of subscribers] in January or February." Keogh added: "We'll be watching the NetPC and PC/TVs with interest and the price points they're going to come in at."

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