Internet communications company Vonage Holdings said Wednesday that it's acquired NewVoiceMedia, makers of contact center software, for $350 million. Vonage -- which focuses primarily on programmable SMS, voice and IP messaging services -- sees the acquisition as a way to expand its presence with global mid-market and enterprise clients, and forge stronger integrations and go-to-market relationships with CRM providers, namely Salesforce.
Also: Atlassian partners with Slack, exits real-time communication game
"We are thrilled to announce the acquisition of NewVoiceMedia, which represents a major step forward in the realization of our strategic vision to deliver a differentiated, fully-programmable communications solution that drives more meaningful customer interactions and better outcomes for businesses," said Vonage CEO Alan Masarek.
The acquisition comes less than two months after Vonage shelled out $35 million to buy TokBox, a player in WebRTC programmable video sector. Vonage said the deal was a means to gain momentum as a general provider of B2B cloud communications services.
Also: Next-generation VoIP: Connecting up communications silos with the cloud
Prior to that deal, Vonage's last notable acquisition came in 2016 when it bought CPaaS company Nexmo for $230 million. The company was known for its range APIs for messaging, voice and chat that let users create communications services without a lot of development. Nexmo is now integrated into Vonage as the Nexmo, the Vonage API Platform.
Also: 51% of tech pros say cloud is the no. 1 most important TechRepublic
The call center market features a number of players ranging from business process outsourcing companies to systems integrators to private branch exchange providers. Traditional legacy vendors include Cisco, Avaya, and Genesys, and new players like Twilio are also eying gains in the space.
What a hybrid cloud is in the 'multi-cloud era,' and why you may already have one
Now that the services used by an enterprise and provided to its customers may be hosted on servers in the public cloud or on-premises, maybe "hybrid cloud" isn't an architecture any more. While that may the case, that's not stopping some in the digital transformation business from proclaiming it a way of work unto itself.
Nextcloud 14 rolls out with two major security features
Want a full-featured, easy-to-run, open-source Infrastructure-as-a-Service cloud to call your own? Check out the latest version of Nextcloud.
Cloud computing: Here comes a major tipping point
Application spending has moved to the cloud fastest, but other areas of IT spending are catching up.
Vendor comparison tool: Cloud-based integrated management services
Cloud computing systems provide a distinct and measurable competitive advantage, and implementing a successful transformation can reap significant long-term benefits for any enterprise.