/>
X

Vonage buys contact center software firm NewVoiceMedia

Vonage sees the acquisition as a way to forge stronger integrations and go-to-market relationships with CRM providers, namely Salesforce.
natalie-gagliordi-author.jpg
Written by Natalie Gagliordi on

Internet communications company Vonage Holdings said Wednesday that it's acquired NewVoiceMedia, makers of contact center software, for $350 million. Vonage -- which focuses primarily on programmable SMS, voice and IP messaging services -- sees the acquisition as a way to expand its presence with global mid-market and enterprise clients, and forge stronger integrations and go-to-market relationships with CRM providers, namely Salesforce.

Also: Atlassian partners with Slack, exits real-time communication game

"We are thrilled to announce the acquisition of NewVoiceMedia, which represents a major step forward in the realization of our strategic vision to deliver a differentiated, fully-programmable communications solution that drives more meaningful customer interactions and better outcomes for businesses," said Vonage CEO Alan Masarek.

The acquisition comes less than two months after Vonage shelled out $35 million to buy TokBox, a player in WebRTC programmable video sector. Vonage said the deal was a means to gain momentum as a general provider of B2B cloud communications services.

Also: Next-generation VoIP: Connecting up communications silos with the cloud

Prior to that deal, Vonage's last notable acquisition came in 2016 when it bought CPaaS company Nexmo for $230 million. The company was known for its range APIs for messaging, voice and chat that let users create communications services without a lot of development. Nexmo is now integrated into Vonage as the Nexmo, the Vonage API Platform.

Also: 51% of tech pros say cloud is the no. 1 most important TechRepublic

The call center market features a number of players ranging from business process outsourcing companies to systems integrators to private branch exchange providers. Traditional legacy vendors include Cisco, Avaya, and Genesys, and new players like Twilio are also eying gains in the space.

Cloud services: 24 lesser-known web services your business needs to try

Previous and related coverage:

What a hybrid cloud is in the 'multi-cloud era,' and why you may already have one

Now that the services used by an enterprise and provided to its customers may be hosted on servers in the public cloud or on-premises, maybe "hybrid cloud" isn't an architecture any more. While that may the case, that's not stopping some in the digital transformation business from proclaiming it a way of work unto itself.

Nextcloud 14 rolls out with two major security features

Want a full-featured, easy-to-run, open-source Infrastructure-as-a-Service cloud to call your own? Check out the latest version of Nextcloud.

Cloud computing: Here comes a major tipping point

Application spending has moved to the cloud fastest, but other areas of IT spending are catching up.

Vendor comparison tool: Cloud-based integrated management services

Cloud computing systems provide a distinct and measurable competitive advantage, and implementing a successful transformation can reap significant long-term benefits for any enterprise.

Related stories:

Related

Get the best audio of present and antiquity with this Bluetooth turntable
replace-this-image.jpg

Get the best audio of present and antiquity with this Bluetooth turntable

Deals
Lenovo Chromebook Duet 3 review: One of the best budget Chromebooks just got even better
sony-inzone-h9-hero2

Lenovo Chromebook Duet 3 review: One of the best budget Chromebooks just got even better

Laptops
Online banking surges in Brazil as more customers open bank accounts online than in person
Oisle Ultra Thin MagSafe Power Bank

Online banking surges in Brazil as more customers open bank accounts online than in person

Banking