Tech
What is Acer's Blue?
The world's third largest PC company has been running ads for a new mystery product. Company president Gianfranco Lanci will unveil the "concept notebook" at a press event later today.
![john-morris.jpg](https://www.zdnet.com/a/img/resize/3d3129e68550ca005ce2ca722afe3f3e001b3b3a/2014/07/22/491b7ebe-1175-11e4-9732-00505685119a/john-morris.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
![Acer Blue](https://www.zdnet.com/a/img/2014/10/03/98656f9e-4b3f-11e4-b6a0-d4ae52e95e57/acer-blue.jpg)
The world's third largest PC company has been running these ads for a new mystery product. Company president Gianfranco Lanci will unveil the "concept notebook" at a press event in New York later today. Judging by the media controls, it is clearly an entertainment-oriented laptop of some sort. But why it merits the Apple-like marketing treatment is anyone's guess.