Many wondered whether Apple's latest phone -- subject to a quite generous trade-in offer that reduced its price from $750 to $449 -- might get even cheaper.
It's Christmas, you see, and parents are wondering whether to buy their kids phones for Christmas or whether to wait for further incentives. Or, perish the concept, even price reductions.
One dad wrote to me saying wanting to know whether to stick with his hand or to ask for another card:
My daughter wants one and we are on Verizon. I told her to wait until Black Friday, but the sales were weak. I said wait for CyberMonday, but the sales were still weak. I said wait until Xmas, and they will probably go on sale. Still waiting. $150 for her iPhone 6 through Apple isn't much of a deal.
Another reader wrote saying Apple had offered him $250 for his iPhone 6S toward the purchase of an XR.
He said he was torn. He told me:
Apple sort of created their own problem. I only recently updated to iOS 12 from the last version of iOS 10. iOS 12 is really good at least much better than iOS 11 (which I skipped). With a recently installed battery for $40 at an Apple Store, my phone runs almost like new. I compared the iPhone X camera to my 6S Plus camera. Practically no difference. WHY UPGRADE?
Why, indeed. Because you can never be too cool perhaps?
Come to Apple now! Great Deals!
Oh, what could I do but investigate?
As it happens, I'm in South Florida, so I thought I'd go to a local Apple Store and see what they had to say.
Before I went into the store, a surprise. In the window, there was a hastily put-together ad, standing on an easel. "iPhone XR for $449," read the headline. In smaller type at the top, it read "Limited Time."
I wandered in and immediately asked a saleswoman: "How limited is your time?"
Apple switched up release strategies a bit in 2018 with the two high end $1,000+ models released initially, followed by one priced $250 to $350 less. The iPhone XR arrives in six color options and honestly it may be the best option for the masses.
Since Apple didn't give you a manual listing the gesture changes you have to get used to when you switch to the iPhone XS, iPhone XS Max, or iPhone XR, use these cheat sheets to familiarise yourself with what you need to know.