Apple has doubled the trade-in value of the iPhone 6 to $150, and doubled the value of the iPhone 6 Plus and iPhone 6s to $200.
The iPhone 6s Plus is bumped up $100 to $250, while the iPhone 7 is up $75 to $250. The iPhone 7 Plus and iPhone 8 are now worth $300, up $50 and $25, respectively.
The catch is that they're only worth that much when trading up to a $1,000 iPhone XS or the $750 iPhone XR. It also means all the eligible phones are worth up to $100 less when buying an iPhone 8. Last year's iPhone X is still worth $525 via Apple's trade-in program.
Apple doesn't say how long the offer will last but notes that it is for a limited time.
The jacked up trade-in offers follow reports that Apple is planning to discount the iPhone XR in Japan and has cut iPhone component orders. The higher trade-ins could be a way for Apple to boost sales in the December quarter.
Samsung was offering significantly more than Apple for newer iPhones, but Apple's promotional offers are better for older phones. For example, Samsung was offering $550 for an iPhone 8, but only $100 for an iPhone 6.
Apple switched up release strategies a bit in 2018 with the two high end $1,000+ models released initially, followed by one priced $250 to $350 less. The iPhone XR arrives in six color options and honestly it may be the best option for the masses.
After a month of use with the least expensive new iPhone, it is clear to me that it's likely the best new iPhone for most people, including me. It has grown on me over the month and I've been buying accessories to support its use over the long term.