Would you buy a flight through Twitter?

Now you can with KLM Royal Dutch Airlines.
Written by Tyler Falk, Contributor
Airlines are continuously looking for new ways to monetize their services, and at least one has developed a new way for you to pay for it all. 

KLM Royal Dutch Airlines announced a new service that allows customers to use Twitter or Facebook to pay for a flight, seat reservation, or extra baggage.

How does it work? When a passenger requests a service through social media, KLM sends the customer a link through a private message. From there, customers can enter their payment information. One of KLM's 130 social media agents then sends a confirmation of the payment.

According to the airline, customers were previously able to use social media purchase services but customers were redirected to a booking agent over the telephone to complete the payment. Before launching the pay-by-social-media service, social media agents were already responding to 35,000 queries a week on Facebook and Twitter, KLM said.

But KLM isn't the first in the hospitality industry to turn to social media as a booking tool. Last year, Loews Hotels & Resorts launched a similar service with potential customers using #BookLoews to begin the booking process.

Still, it's hardly a surprise to see KLM roll out an innovative booking platform on Twitter and Facebook. Because, as Forbes says, KLM is a company that "gets" social media.

Photo: KLM

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