Customers looking to buy booze online from Dan Murphy's over the Christmas and New Year period are facing a drought after retail giant Woolworths made the decision to push back the launch of an e-commerce platform on the discount liquor outlet's website.
The Dan Murphy's online store has been in production for over a year and was temporarily pushed back in favour of the more traditional side of the business.
"It's a busy time for us over Christmas so we pushed the site back into January to ensure that our teams were focused on the bricks and mortar side of things," Woolworths told ZDNet Australia in a statement.
"We do hold off changes and major change projects over the Christmas period. It's just a case of delaying the launch slightly to give us enough breathing space so we can make it 100 per cent for our customers in the new year."
The retail giant said that it has great confidence in the Dan Murphy's site, but needed to be sure that the platform could handle the massive influx of traffic that goes with Christmas and New Year trading.
"We're very confident [in the site itself] but we need to be confident that our logistics systems and the site could handle the traffic," Woolworths added.
Woolworths developed the online component of Dan Murphy's using the same platform that already runs Dick Smith and Big W's e-commerce activities.
According to The Australian Financial Review, the liquor arm of the retail giant will scale down its phone ordering operations as it ramps up the online store service.