What’s the best way to reach out to developers and fuel their interest? Early-beta software, free offers, T-shirts, pizza and competitions covers most of the bases doesn’t it? Well, as this blog is not called “Pizza toppings: the pleasure of pepperoni” I had better stick to developer competitions as I have often done so before.
This week, Yahoo! (don’t forget the exclamation!) went public with news of its Yahoo! Application Platform competition, or YAP if you’re an acronym aficionado. The search veteran got pretty real with this one and offered the winner a spot on its coveted (it says here) home page.
Following a judging event on January 20th, Nestoria was named as the winner for creating an app that allows people to search real estate listings from all over the UK in one place.
Frustratingly, the company did not detail how and why the app is so clever. From my own knowledge of how Yahoo! runs its developer competitions after attending one of its Open Hack Day events I know that they open up all their APIs to entrants and have technical staff on hand to try and capture and support individuals’ inspiration and inventiveness with background knowledge about how and why a good website operates.
The YAP events are open to all Yahoo! web developers regardless of their employment sector, job function or seniority. The company’s web app dev strategy can probably be best described by pointing to the enthusiasm they voice for the “bringing together” of content and services from various points on the Internet into one location.
Sub note: if I can find more technical information on how this process evolved and why the development process in this case was interesting I will post an update comment from Yahoo!