If Yahoo's battle with Google has taught us anything it's that the company isn't run by engineers. Sure, Yahoo is tech savvy. Sure it has an open platform. And sure it'll do things like plan a Widget Channel with Intel and tout it at a developers conference. But Yahoo is really about audience aggregation--the type of thing that would make a large media company very interested.
But let's not get technical here. The Widget Channel is really just another avenue to grab audience. And that audience is valuable. Minyanville's Todd Harrison has a working theory that Yahoo could be sold to the likes of Disney, Viacom or some other big media company. Why? Yahoo is more television network than technology company and that's what initially attracted Microsoft. But perhaps there's a better fit.
Harrison writes about his trading adventures with Yahoo and how he's buying calls--options to go long the stock in April. He notes:
The thought process on both Yahoo trading tries was the same -- in the digital media landscape, eyeballs are the new audience. In a few short years, plasma TVs, computer monitors and phone screens will serve customized content to end users as networks morph into channels in the next-generation digital experience. Through that lens, Yahoo has the largest television audience in the world with upwards of 500 million viewers. They simply need to program those pipes with content and monetize their massive captive eyeball base. Either they'll do it -- and they very well could -- or someone else will step in to do it for them.
That someone else could be News Corp., NBC-Universal, Viacom, Time Warner and Disney. Of that group Disney makes the most sense. Harrison elaborates:
The House of Mouse buying Yahoo makes strategic sense for both organizations as they prepare for the next phase of the digital age. One has digital distribution pipes throughout the world while the other has a massive library of content and an evolving medium in animation. I've got no edge or insight that this transaction takes place, just instinct that it's an intuitive fit.
I've heard worse theories. Something to ponder as the Yahoo saga continues.