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Amazon Prime Day is official: July 11-12 for major sales on tech and more

Amazon's biggest sale of the year is kicking off soon. Here's everything we know so far, and some of the best early deals we've found.
Written by Allison Murray, Staff Writer on
ZDNET Prime Day logo against a purple background with tech devices like earbuds, a phone, a fitbit, and more surrounding it

There are only a handful of times a year when you can expect to find standout deals that allow you to save up to hundreds of dollars on your favorite tech products, with Amazon Prime Day as one of the main events. 

Today, Amazon officially announced that the big annual sale is coming up the second week of July, and the ZDNET team will have you covered during the expected two-day Prime Day event on the best deals for everything from Amazon products like Kindle and Fire TV devices to TVs, headphones, laptops, and more.

Also: Best Amazon Alexa devices you can buy

Amazon said that Prime Day 2022 was the biggest Prime Day event ever, with customers purchasing more than 300 million items worldwide and saving over $1.7 billion. We're expecting to see a similar turnout this year. Here is everything we know so far about Amazon Prime Day 2023, and some of the top early deals we've found so far. 

Best early Prime Day 2023 deals

ZDNET will round up all of the best Prime Day deals on products like TVs, laptops, phones, monitors, and more once Prime Day kicks off July 11. Until then, we've found some of the top deals Amazon has made available early for Prime members. 

More early Prime Day deals

When is Amazon Prime Day 2023?

Amazon has finally announced that the dates for Amazon Prime Day 2023 will be July 11 and 12. This follows the pattern of most years' past (with a few exceptions), falling on the second Tuesday and Wednesday in July. 

The exclusive deals for Prime members will officially launch on July 11 at 3 a.m. EDT, and new deals will drop as often as every 30 minutes during the two day event, according to Amazon

Who can shop Amazon Prime Day?

Amazon Prime Day is an exclusive sale for Amazon Prime members. For those who aren't members yet, you can always sign up for a 30-day free trial. (If you're a student, you may be eligible for a discounted Prime Student membership, which includes a 6-month free trial.) 

The shopping event will be available to customers in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the US, and the UK. Prime members in India will be able to shop on Prime Day later this summer.

What are invite-only deals?

For the first time, Amazon will offer invite-only deals during its Prime Day event. This means Prime members can request an invitation to score some of Prime Day's most highly anticipated deals that are expected to sell out. Members who are selected will be notified during the day of sale with instructions on how to purchase the item at the set exclusive price.

How much is an Amazon Prime membership?

Amazon Prime costs $14.99/month, or you can purchase an annual membership for $139 which will save you a few bucks. 

College students get a student discount of $7.49/month or $69 per year. In addition, those with qualified government assistance can receive a Prime membership for just $6.99 after their free trial.

The membership includes free one-day delivery on most items, as well as access to Amazon Prime Video. 

What will be on sale for Amazon Prime Day?

The e-commerce giant always includes sales from the biggest brands, like Samsung, Philips, iRobot, and other renowned brands. You can expect to find exclusive deals on Amazon devices like Echo speakers, Fire TVs and Kindles, as well as sales for big-ticket tech items like laptops, tablets, phones, kitchen appliances, and more.

How many times a year is Prime Day?

Amazon Prime Day typically happens just once a year, except for last year. In 2022, the e-commerce giant held both a July and an October Prime Day event, the latter of which was also two days long and featured exclusive deals. Based on the success of that event, we can assume this year will also have a fall Prime Day event, but we won't know for sure until Amazon announces it.

How do I find Amazon Prime Day deals?

Amazon usually has its Prime Day deals broken down by category, as well as highlighting its lightening deals that only last a few hours on its homepage.

ZDNET will update our Amazon Prime Day deals pages throughout the event so you can see the latest deals and snag the best savings.

You can already explore some deals set for the sales event by visiting Amazon's Prime Early Access Sale page

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