Without strong net neutrality, big ISPs can demand potentially escalating fees for the interconnection required to deliver high quality service. The big ISPs can make these demands -- driving up costs and prices for everyone else -- because of their market position. For any given U.S. household, there is often only one or two choices for getting high-speed Internet* access and that’s unlikely to change. Furthermore, Internet access is often bundled with other services making it challenging to switch ISPs. It is this lack of consumer choice that leads to the need for strong net neutrality.
This immediately sparked a debate about the future of the Internet as the move essentially means broadband companies would be able to charge tech companies, such as Netflix or Hulu, more money for fast connections needed to deliver their services.
It's up to the FCC now to rewrite the rules. In February, FCC chairman Tom Wheeler published a proposal he asserted will preserve the Internet as "an open platform for innovation and expression."
If there is one company that would benefit from the upholding of net neutrality, it is Netflix.
Needless to say, the online rental giant requires a good deal of bandwidth to deliver its services to more than 44 million users worldwide and counting. One could even argue that Netflix's streaming rates are fed by the increasing behavorial shift in favor of "binge watching" multiple episodes of TV episodes in a row, each of which are very large files being transmitted over broadband networks.