What ELSE do we need in a mobile phone user interface?
![joel-evans.jpg](https://www.zdnet.com/a/img/resize/c715d3ed6c372201d9730794836139590a7f19e9/2014/07/22/5a83d976-1175-11e4-9732-00505685119a/joel-evans.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
Last week we saw the unveiling of Windows Phone 7 Series. Since the unveiling, people have been weighing in on both the positives and negatives associated with its new UI. While some appreciate the complete reboot of the OS and Microsoft not carrying anything over from the older OS, others are not looking forward to navigating a brand new UI to accomplish their daily tasks.
The above got me thinking about how I use my phone daily and the learning curve associated with jumping from one phone's OS to another. This inevitably led me to investigating what other companies are planning for our mobile future.
The biggest question I'm left with is whether or not the learning curve will be worth it as companies come out with new devices and new UIs. For example, sPlay is drastically different than any interface that we interact with today. That's not necessarily a bad thing, but it will either make people love it and stick with it, or stay away from it for fear of it taking too long to get up to speed and be productive on their mobile phone.
Spend some time on the ELSE Mobile website and weigh in with your thoughts on whether or not the company has a hit on its hands. Also, be sure to watch the intro video--it's one of the best intros I've seen in a long time.