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The Commonwealth Bank yesterday opened its new flagship branch in the heart of Brisbane. Drenched with smart systems and Apple iDevices, the branch represents a significant investment in the Commonwealth Bank's new digital strategy.
(Credit: Luke Hopewell/ZDNet Australia)
Head of direct banking, Drew Unsworth, demonstrates CBA's new iPad app in the branch's personal banking section. Set for release in May, the new app is built on HTML5 and "streamlines customer banking," Unsworth said. It also consolidates menus that were previously separate. He added that the new iPad app comes with the ability to cache a customer's unique Netbank log on ID, something he said would speed up access to the app and have no impact on the security of a customer's bank details.
Unsworth also demonstrated My NetBank Labs which lets customers beta test new Netbank products before they go live. Customers are targeted in groups of 10,000, with only around 10 per cent taking up the new products.
Unsworth demonstrated on his own account how My NetBank Labs features are presented to customers as they log-on to Netbank, saying that customers can provide feedback directly to the bank during the beta in order to help refine the products.
Caption by: Luke Hopewell
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