Inside JB Hi-Fi's new concept store: photos

The massive JB Hi-Fi logo adorning the front door is displayed on a large screen, complete with a specials-ticker that surrounds the store.

The concept store spent six months in the design phase before a six week roll-out.

Inside the concept store, each vendor is given its own space to fill with its gadgets and wares, as opposed to the traditional approach of organising goods by section.

Terry Smart, CEO of JB Hi-Fi, spoke to ZDNet Australia about the concept, saying that the company looked to Japanese department stores for inspiration on how to build "dense retail spaces".

A JB Hi-Fi staffer mans a customer service counter, one of many positioned throughout the store.

Smart said that the store is "hardware-only", and isn't designed to cannibalise other JB Hi-Fi sites in the Sydney CBD that offer software and hardware.

JB Hi-Fi even has its own Apple Store inside the Westfield-based concept. However, Smart said that this concept store is not going to be rolled out for all JB Hi-Fi stores around Australia.

As usual, all models are live and able to view only the best content on the store's Wi-Fi network.

JB Hi-Fi has also included a Telstra dealer inside the concept store. Smart said that the store contains about 1800 square metres of floor space as opposed to the usual 1000 square metres JB Hi-Fi stores normally get access to.

Panasonic's flatscreen offerings sit alongside competitors like Samsung and Sony. Smart said that the store is designed to show off the latest and greatest hardware to consumers.

"This isn't fighting back against online, this is about giving customers a good experience. You don't get this [sort of thing] in online retail," he said. "This store enables us to test new concepts."

Special displays include a space for Sony Ericsson's new Xperia Play.

Dell has raised the floor and installed roof-mounted signage for its display.

Dell has also brought its Alienware gear to the concept store, with customers able to customise their purchase in-store and pick it up once it's built, eliminating the need to wait for a courier.

Nikon and Canon sit together to the left of the store, with no shortage of official lenses and accessories to choose from.

Samsung's Smart TV display almost looks like an art gallery on first glance. It's only when you look to the side that you realise that the image is peppered with flatscreens.

Samsung continues its presence in the store with laptops.

At the rear of the store is an industrial-looking cave for DJs to try before they buy. BYO party.

There's no shortage of sound accessories, either, with headphones plugged into iPads for test purposes.

You can find JB Hi-Fi's new concept store on the corner of Pitt and Market Streets in the Sydney CBD, underneath Centrepoint Tower.