Photos: Inside this year's MacExpo

1 of 8
  • 40147844-1-train.jpg

    Even Microsoft is going...

    This year's MacExpo – the gathering for all things Mac and iPod related – is being held at the Olympia centre in London's Kensington and will run until Saturday. Even the local tube station has taken on a distinctly Apple-themed air.

    Photo: Jo Best

    Caption by: Jo Best

  • 40147844-2-showfloor2.jpg

    The newly rehomed show features a number of exhibitors including the likes of Adobe, Macromedia and Quark, demos, tutorials and plenty of opportunities to play with a range of Apple gear.

    Photo: Jo Best

    Caption by: Jo Best

  • 40147844-3-itunes-tutorial.jpg

    The exhibition floor contains a number of 'theatres', where companies including Adobe and Rabid will be showing how to get the best out of software for Macs. Here, attendees get to take a look at the ins and outs of iTunes...

    Photo: Jo Best

    Caption by: Jo Best

  • 40147844-4-mac-nerds.jpg

    ... as well as a display of how Apple products are used in the consumer world, such as using Macs as gaming machines...

    Photo: Jo Best

    Caption by: Jo Best

  • 40147844-5-server.jpg

    ... There's also a focus on the enterprise side of Apple. This rocket-shaped server from Sphere was launched at MacExpo.

    Photo: Jo Best

    Caption by: Jo Best

  • 40147844-6-car.jpg

    But with so much Apple eye candy on show, some exhibitors are working even harder to catch the eyes of MacExpo attendees.

    Photo: Jo Best

    Caption by: Jo Best

  • 40147844-7-quark.jpg

    While some vendors opted for flash cars or girls dressed as nurses as get attention, Quark dominated the show floor with its huge green logo.

    Photo: Jo Best

    Caption by: Jo Best

  • 40147844-8-sm-sign.jpg

    One exhibitor certainly catching the eyes of visitors is the Redmond behemoth. When silicon.com visited, Microsoft was arranging its next showdown with the Apple faithful at high noon...

    Photo: Jo Best

    Caption by: Jo Best

1 of 8

Even Microsoft is going...

Read More Read Less

Even Microsoft is going...

This year's MacExpo – the gathering for all things Mac and iPod related – is being held at the Olympia centre in London's Kensington and will run until Saturday. Even the local tube station has taken on a distinctly Apple-themed air.

Photo: Jo Best

Caption by: Jo Best

1 of 8

Related Topics:

Hardware PCs Servers Storage Networking Data Centers

Related Galleries

    • 1 of 3

  • Pocket gadgets for everyday carry

    My pockets are always crammed with tools and gadgets. Here are just a few of the things that I carry around with me on a day-to-day basis.