/>
X

Photos: Inside this year's MacExpo

Even Microsoft is going...

|
bylinepic.jpg
|
Topic: Hardware
40147844-1-train.jpg
1 of 8 Jo Best/ZDNet

Even Microsoft is going...

This year's MacExpo – the gathering for all things Mac and iPod related – is being held at the Olympia centre in London's Kensington and will run until Saturday. Even the local tube station has taken on a distinctly Apple-themed air.

Photo: Jo Best

40147844-2-showfloor2.jpg
2 of 8 Jo Best/ZDNet
The newly rehomed show features a number of exhibitors including the likes of Adobe, Macromedia and Quark, demos, tutorials and plenty of opportunities to play with a range of Apple gear.

Photo: Jo Best

40147844-3-itunes-tutorial.jpg
3 of 8 Jo Best/ZDNet
The exhibition floor contains a number of 'theatres', where companies including Adobe and Rabid will be showing how to get the best out of software for Macs. Here, attendees get to take a look at the ins and outs of iTunes...

Photo: Jo Best

40147844-4-mac-nerds.jpg
4 of 8 Jo Best/ZDNet
... as well as a display of how Apple products are used in the consumer world, such as using Macs as gaming machines...

Photo: Jo Best

40147844-5-server.jpg
5 of 8 Jo Best/ZDNet
... There's also a focus on the enterprise side of Apple. This rocket-shaped server from Sphere was launched at MacExpo.

Photo: Jo Best

40147844-6-car.jpg
6 of 8 Jo Best/ZDNet
But with so much Apple eye candy on show, some exhibitors are working even harder to catch the eyes of MacExpo attendees.

Photo: Jo Best

40147844-7-quark.jpg
7 of 8 Jo Best/ZDNet
While some vendors opted for flash cars or girls dressed as nurses as get attention, Quark dominated the show floor with its huge green logo.

Photo: Jo Best

40147844-8-sm-sign.jpg
8 of 8 Jo Best/ZDNet
One exhibitor certainly catching the eyes of visitors is the Redmond behemoth. When silicon.com visited, Microsoft was arranging its next showdown with the Apple faithful at high noon...

Photo: Jo Best

Related Galleries

First look: 16-inch M1 Pro MacBook Pro
It's here!

Related Galleries

First look: 16-inch M1 Pro MacBook Pro

Apple Watch Series 7: Unboxing and first impressions
Hello QWERTY keyboard

Related Galleries

Apple Watch Series 7: Unboxing and first impressions

First look at the YubiKey Bio
YubiKey Bio

Related Galleries

First look at the YubiKey Bio

Anker 20W Nano Pro charger (Anker 511 Charger)
Anker Nano Pro

Related Galleries

Anker 20W Nano Pro charger (Anker 511 Charger)

First Look: New Surface PCs include Android-based Duo 2 [in pictures]
thumbnail-72371d1d9eb043bcb3986b87c5b47dc7.jpg

Related Galleries

First Look: New Surface PCs include Android-based Duo 2 [in pictures]

Next-generation Amazon Kindle Paperwhite
Kindle Paperwhite Kids

Related Galleries

Next-generation Amazon Kindle Paperwhite

First look: iPhone 13 Apple event [in pictures]
california-streaming-2.jpg

Related Galleries

First look: iPhone 13 Apple event [in pictures]