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Three ways consumer goods leaders are investing in the future

Three ways consumer goods leaders are investing in the future

Consumer Goods (CG) companies have three clear opportunities to upgrade their resources to create a stronger business for the future. Direct-to-consumer sales, customer service, and data will power the next decade for CG leaders. The future of CG belongs to brands that can own, manage, and effectively use data. Unfortunately, for many CG brands, accessing and deploying data is a challenge.

6 hours ago by in Digital Transformation

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