Nearly every major tech company has tried to enter the booming generative AI race, so it was only a matter of time before Amazon decided to get in on the action.
According to new job listings posted by Amazon and spotted by Bloomberg, the company is hiring for different positions, including a senior software development engineer who would work on "reimagining Amazon Search with an interactive conversational experience".
These experiences are meant to help customers make buying decisions. The job postings, such as this Senior Applied Scientist listing, reveal that the new Amazon search would use AI to give customers answers to product questions, compare and suggest products, and more.
The job listing highlights Amazon's desire to push these features out as soon as possible.
The use of AI can not only help users quickly find exactly what they need, but it can also present companies with a lucrative opportunity to increase revenue through improved suggestions and increased purchasing.