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App data suggests the iPhone and iPad had a very good holiday period

The holiday period is an important time for Apple, and it seems that there was no shortage of new iPhones and iPads wrapped up under trees this year.
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Written by Adrian Kingsley-Hughes, Contributor on

The holiday period is an important time for Apple, and it seems that there was no shortage of new iPhones and iPads wrapped up under trees this year.

Enter Yahoo's Flurry analytics, a service which keeps an eye 780,000 mobile apps and can tell when the apps are installed on a new device.

App data suggests iOS had a very good holiday period

According to the data released for the period December 19 to December 25, Apple grabbed the top spot, with 49.1 percent of the new devices being iPhones and iPads. This is down from last year's figure of 51.3 percent, but it's still comfortably ahead of the next maker in the list, which is Samsung with 19.8 percent of activations.

Remember though that the overall market is expanding, and that means that approximately 50 percent figure from this year represents more devices than it did last year, so that drop in percentage still more than likely means an increase in overall units.

Earlier this month, Morgan Stanley analyst Katy Huberty sent a note out to clients predicting that iPhone sales will fall for the first time in 2016.

Seems as though Apple could be kicking off the year with another record quarter.

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