Business

Apple on track to sell 21 million watches, claims analyst

21 million Apple Watches, at an average selling price of $400 means that this new product could bring in over $8 billion during the first year alone. And it would mean that first year sales would beat both the iPhone and iPad.

Written by Adrian Kingsley-Hughes, Senior Contributing Editor Dec. 10, 2015 at 2:50 p.m. PT

According to Asymco analyst Horace Dediu, Apple is on track to shift 21 million Apple Watches during the first year.

The claims, which were made at the Glance conference in San Francisco and reported by Fortune editor Philip Elmer-DeWitt, suggest that this will be an $8.4 billion dollar business by the end of its first year.

#glanceconf @asmyco's est: Total 21 million Watches @ average selling price of $400, works out to $8.4 billion revenue in first 12 months
-- Philip Elmer-DeWitt (@philiped) December 10, 2015

#glanceconf @asymco's Apple Watch estimates Q3 3 million Q4 4 million Q1 8 million Q2 6 million
-- Philip Elmer-DeWitt (@philiped) December 10, 2015

As far as smartwatches go, that's pretty significant. According to the Smartwatch Group only 6.8 million smartwatches were sold in the whole of 2014, each with an average price of only $189.

It's also pretty strong sales for a new Apple product. 21 million Apple Watch units would beat the first year sales for the iPhone and the iPad, which sold 5.4 million and 19.5 million units during the first year of sale.

Apple has so far declined to give official sales figures for its smartwatch.

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