The mysteries surrounding Apple's new wearable are over.
At the Yerba Buena Center in San Francisco, Apple revealed what future watch-wearers had been wanting to know for months: when it was going to be available, how much it would cost, and what comes with it.
If you need a refresher, the Apple Watch is one of (if not the) most customizable product the company has made, with three different base models, two sizes, and half-a-dozen different watch colors and strap bands.
The models come with a range of apps, including many that mirror what's on the iPhone (including Contacts, Maps, and Music), along with its voice-activated assistant Siri. It also works with Apple Pay, the company's own contactless payments service, and a health monitor with two dedicated apps.
Other apps, including enterprise-focused apps from Salesforce, will land on the new wearable. Twitter, Uber, and WeChat, along with hundreds of other apps, can be added.
One of the crucial questions, however, was battery life. Apple said the watch will have "all day" battery life. (Cook said the wearable will last around 18 hours of life before it requires charging.)
The lowest base model, the Apple Watch Sport (38-millimeter, with the aluminum band) will cost $349. The 42-millimeter version comes in at $399.
The mid-range Apple Watch begins at $549 for the 38-millimeter version, and $599 for the 42-millimeter version. (Prices can range up to $1,049 depending on bands).
The gold Apple Watch Edition starts at $10,000, and will be available in limited numbers at select retail stores.
Cook said preorders begin April 10, and availability begins two weeks later on April 24.