Apple, a company renowned for design and engineering, sometimes looks like it has lost the plot.
Take charging, for example.
Apple's charging ecosystem is a mess.
Take my setup.
Right now, my setup requires Lightning cables, USB-C cables, a specific Apple Watch charger and MagSafe cable. Oh, and there's an option for some of my devices to charge wirelessly, but not others.
These cables connect to a variety of different chargers.
As much as I like the Lightning cable and the new MagSafe cable, I'd much rather if Apple standardized down to a single cable -- the USB-C cable.
It's robust and hard-wearing.
And it just works.
Sure, I like the 140W of power that Apple can push down the MagSafe cable to the 16-inch MacBook Pro, but I'm also surprised how often I find myself using the slower USB-C charging just because I don't need to have the specific MagSafe cable.
Also: Fully test your USB-C charger with the MakerHawk Type-C meter
Apple's charging mess is further confounded by the fact that Apple wants you to have one charger per device. There's a rumored dual-USB-C charger in the works, and this would help make charging a lot more streamlined.
Sure, there are plenty of third-party chargers out there with two or more USB-C ports, but it's strange that a company like Apple, with an alleged eye on design and engineering, hasn't yet bothered to make one up to now.
In Apple's world, you're either charging each of your devices one at a time, or you've got multiple chargers and cables all over the place on the go simultaneously.
The reason why Apple is bad at getting charging right -- and comes out with abominations such as a mouse with the charging port on the bottom -- is because Apple doesn't really like cables and ports. Rarely does Apple show a charging cable in any of its sales or promotional materials.
It is almost as though Apple's devices are powered by magic. Or at least that's the impression Apple wants to give.
While I'd be happy with Apple standardizing on the USB-C cable for charging and power, a more likely approach is that Apple will go wireless on things like the iPhone and AirPods -- and maybe at some point, the iPad -- and MagSafe on laptops.
Also: MacBook not charging? Here's what to check
Apple's ultimate goal is to eliminate charging ports and buttons. These features are prone to damage and cost money to source and fit.
This is good for Apple but not so good for end users who will need chargers and wireless chargers everywhere they go.
I can see this being particularly annoying when traveling.
And Apple has not really made wireless charging easy either. For example, the Apple Watch uses wireless charging, but it is incompatible with Apples MagSafe wireless chargers (yes, isn't it also rather confusing that Apple reuses the MagSafe name for both wired and wireless charging?) and won't work with any other Qi wireless chargers.
It's almost as though Apple has deliberately made wired and wireless charging as complex and confusing as possible. Part of this is surely down to Apple having a broad ecosystem of products, but it's also hard to overlook the fact that Apple also pulls in a lot of money from licensing things like the Lightning connector to third parties.
So why has Apple adopted USB-C on some devices -- such as the iPad line -- if Lightning was a cash cow?
That's tricky to answer. My guess would be that since Apple is placing the iPad as a laptop replacement, USB-C is ubiquitous on laptops, and the iPad needed this feature to compete (and adding it with a dongle just didn't cut it).
Also: How to use an iPad Pro to power your home office
It'll be interesting where Apple goes with charging over the next few years. My guess is that we're a few years away from a port-less iPhone, but as soon as that happens, we're going to see the Lightning port vanish from everything over the course of a refresh cycle.