The headset made waves as Apple enthusiasts have waited for Apple's Vision Pro for years. But the Vision Pro also made waves for its hefty price tag of $3,499.
According to Bloomberg's Apple analyst Mark Gurman, Apple is preparing a cheaper version of the Vision Pro to help boost the product's sales. According to Gurman, the Vision Pro's name alone insinuates that a more affordable version is underway.
Typically, Apple uses modifiers to indicate a product's technological capabilities to consumers. The "Pro" modifier (MacBook, iPhone, AirPods, and iPad Pro) signals a number of enhanced features like better camera quality, increased battery life, and more sophisticated internal hardware.
The "Air" (iPad and MacBook Air) and "SE" (Watch and iPhone SE) modifiers indicate less sophisticated internal hardware and a tech experience for casual users. These modifiers also tend to indicate that a product will be more affordable.
So, Gurman suggests the affordable version of the Vision Pro could be called Apple Vision or Apple Vision One, which would be a new modifier for Apple products. But Apple says it is venturing into the "era of spatial computing" with the release of the Vision Pro, so an all-new modifier seems appropriate.
However, Gurman is unsure how much cheaper Apple could make the Vision Pro, as he says the current $3,499 price is about how much it costs to make the headset. But he thinks Apple could cut costs by removing the headset's speakers, forcing users to rely on their AirPods for audio.
Gurman also suggests Apple could decrease the Vision Pro's screen quality or remove the 3D camera to make a newer version more affordable. According to Gurman, whatever features Apple decides to downgrade or remove would only slash the price by a few hundred dollars.
That would make the affordable Apple mixed-reality headset sit at right over $3,000, or the price of almost four iPhone 14s. Gurman says a cheaper Apple headset could go on sale at the end of 2025 and that Apple is already working on a Vision Pro 2 with a faster processor.
So, Apple is already setting the stage to offer consumers a first and second-generation Vision Pro along with a slightly cheaper option, signaling that Apple believes the Vision Pro is here to stay.
How many people are willing and able to spend $3,000 on a mixed reality headset now or in the next few years remains to be seen.