Big displays are not a big hit with iPhone and iPad users

When it comes to iPhones and iPads, bigger isn't always better.
Written by Adrian Kingsley-Hughes, Senior Contributing Editor

New data released suggest that big iPhones have not been a huge hit with users, with only 15 percent choosing Apple's 5.5-inch iPhone 6 Plus and iPhone 6S Plus handsets.

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Data compiled by mobile engagement platform Localytics gives us a look at the breakdown of different devices within the iPhone and iPad ecosystem, and offer us an insight of how Apple's upcoming devices might fare.

After plowing through data for 100 million iPhones, the company found that the most popular iPhone is the 4.7-inch iPhone 6, capturing 32 percent of the market share, followed by the 4-inch iPhone 5S with 19 percent of the usage share. Third on the list with 12 percent is the iPhone 6S. It's not until we reach fourth place do we hit the iPhone 6 Plus, with a market share of only 10 percent.

More than 40 percent of the iPhones have a 4-inch display, and that's an indicator that users are still happy using a small iPhone (or maybe it's that they want a cheap iPhone, and the small is just a side-effect).

Big displays are not a big hit with iPhone and iPad users

On the iPad front Localytics analysed data for 50 million devices and found that the most popular device is the iPad Air at 18 percent, closely followed by the iPad 2 at 17 percent. In third place is the iPad mini at 15 percent.

Big displays are not a big hit with iPhone and iPad users

The newly-released iPad Pro is at the bottom of the list with a market share of only 1 percent.

It's interesting to note that the third and fourth-generation iPad mini are languishing close to the bottom of the listing, with only a 2 percent market share. When it comes to iPads, buyers seem to be showing a strong preference for the 9.7-inch models.

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