Foxtel has on Tuesday announced a dedicated 4K live channel supported by its satellite network and an accompanying set-top box, the iQ4, in what the company has called "an Australian first".
The Foxtel in 4K 24/7 channel, which launches in October, will come as part of a Foxtel Platinum HD or Foxtel Sports HD subscription. The channel will be available through a compatible 4K TV and the AU$125 iQ4 box, which is an upgrade from the iQ3 and is designed to be continually upgraded with smarter features for faster streaming, Foxtel said.
Foxtel said that at launch, the channel will start previewing 4K content, such as documentaries, concerts, and live sport -- including the one-day international between Australian and South Africa starting November 4 -- but the company will continue expanding the content available on the 4K channel over the next 12 months.
The new hardware marks "a new wave of innovations" that will maximise the value of a subscription, the company said.
"Innovation is in Foxtel's DNA, and we have continuously redefined entertainment for Australia, putting us at the centre of connecting subscribers ... as we bring even more sport and entertainment programming to life in guaranteed 4K," said Foxtel CEO Patrick Delany.
Speaking to ZDNet on Tuesday, Nick Dandy, director of Product Design for Foxtel, said the iQ4 set-top box has advanced hardware over the iQ3, but the company will continue to upgrade both with new features and functionality.
"It's a highly upgradeable software platform, so we have a lot of capability to enhance it with whatever features and functionality we decide. The main difference with this new box is the faster processing and more memory, so it's more future-resistant to the needs of faster chips or more memory to run certain software applications.
"Our most recent release had team link and streaming and auto-play next episode functionality; we will continue to upgrade both software platforms."
Dandy said that because of the timing of the launch, cricket will be the predominant sport on the channel. Foxtel is "working through the content line-up", he said, but over time will look to include more local and international sport.
Last November, Foxtel launched its Foxtel Now Box for AU$99, allowing access to its pay-by-the-month streaming service Foxtel Now, free-to-air TV, streaming services, and catch-up TV.
Telstra added Foxtel packages into its post-paid mobile offerings several months ago, offering customers 12 months of free access to content packs from the Foxtel Now streaming service.