Google on Thursday added shopping support to its Google Home connected speaker that rivals Amazon Echo.
Google Home users will now be able to order from select stores, with their voice, through Google Express. Saying "OK Google, order paper towels" results in Google Assistant placing an order for you, and a Google Express courier delivering the item same-day.
The shopping feature will be available for free through April 30, 2017. Google didn't offer any details on future pricing or membership fees. Google Home sells for $139.
"Today is just the beginning of what's possible for shopping with the Google Assistant," Google wrote on its blog. "Over the coming months, we'll continue to add new features and enable purchases for other apps and services."
Here's a full list of supported retailers through Google Express (Google's Amazon Prime Now competitor):
99 Ranch Market
Bed Bath and Beyond
The Vitamin Shoppe
Toys"R"Us / Babies"R"Us
Brickmans Ace Hardware
Treasure Island Foods
Buy Buy Baby
Pier 1 Imports
Nob Hill Foods
Smart & Final
Gordon's Ace Hardware
Orchard Supply Hardware
Palo Alto Toy & Sport
Sur La Table
It makes sense for Google to wade into shopping with Google Home, given the shopping focus of the competing Amazon Echo. While Google doesn't have a wide marketplace like Amazon, it does have advertising and retail partners looking to move product.
In related smart speaker news, The Wall Street Journal reported Amazon and Google are considering adding "home phone" like features to their respective smart speakers.