HP is betting that more than 700 connectors to HAVEn will help customers avoid lock-in via an open architecture. HP also has support for multiple virtualization technologies and optimized hardware.
In other words, HP is selling you a big data stack from one vendor with the ability to integrate other analytical tools.
The first big data effort built on HAVEn is HP Operations Analytics, which is a combination of IT operational data from tools from ArcSight and the company's business service management products. Third party data sources will also be ingested. HP is rounding out the effort with analytics services.
HP's big data consulting practice is crack at moving the company's services unit beyond maintenance and to higher level enterprise dealings.
In addition, HP launched the HP Vertica Community Edition, a free version that allows customers to analyze 1 terabyte of data before trading up to enterprise grade. Autonomy also has a legacy data cleanup application. Here's a look at HP's slide pitching HAVEn and the stack.