After Dell completes its acquisition of EMC, the merged company will be called Dell Technologies, Michael Dell announced at EMC World in Las Vegas on Monday.
The company's new name is meant to "convey a sense of being a family of businesses and aligned capabilities," Dell said. "As far as family names go, I'm kind of attached to Dell."
The Dell CEO laid out the structure of the new company, which will comprise several brands, including Dell, EMC Information Infrastructure, VMWare, Pivotal, RSA, and Virtustream.
While other companies are "shrinking their way to success," Dell and EMC are doing just the opposite, Dell said, positioning the merged company to provide "essential technology infrastructure for the next industrial revolution."
The new company's client services business will be branded Dell, the CEO said, touting the brand equity of the Dell PC. Meanwhile, its combined enterprise business will be called Dell EMC.
As a private company under a private structure, "We can invest for the long term, no 90-day shotclock," Dell said.
Noting the ways Dell and EMC complement each other, the CEO said that "even our cultures are similar." A survey showed that the companies shared the same top five cultural attribute, with the top attribute of "customer focus."
The transaction remains on track, under the original terms and the original timeline, Dell said.