Ooma, which offers a communications platform for small businesses and customers, introduced a mobile version of Ooma Office on Wednesday.
While Ooma Office comes with a base station unit, the mobile version offers the same services without having to install any hardware. Those services include a virtual receptionist to direct incoming calls, as well as features like call transferring, local and toll-free numbers for customers, conference bridges, on-hold music, and extension dialing.
"With more and more small businesses operating on-the-go, creating a tailored solution for mobile-only users was a priority," said CEO Eric Stang in a statement.
The new mobile version of Ooma for Office trends along with the rise of cloud-based communications platforms, as well as the growing number of tools giving SMBs increased mobility. Cornerstone OnDemand recently rebooted its HR platform for SMBs with a mobile-optimized design. And Enterprise software giant SAP recently made its mobile-friendly SAP Anywhere available to small businesses in the US.
Ooma Office for Mobile is obviously for tailored businesses without a fixed physical space. It does use the same cloud-based platform as Ooma Office, which supports any combination of analog, IP, or mobile phones, so businesses can add fixed-line desk phones.