SAP's small business cloud platform SAP Anywhere rolls out in the US

SAP Anywhere is specifically designed for small businesses with 10 to 200 employees -- a slice of the SMB pie that has so far been underserved by the German software company.

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Enterprise software giant SAP said its front-office cloud product SAP Anywhere is now available to small businesses in the United States. Initially, the platform was only available to a small test group in China.

SAP Anywhere is specifically designed for retail-focused SMBs with 10 to 200 employees -- a slice of the SMB pie that has so far been underserved by the German software company.

The platform covers a litany of multichannel retail needs, such as managing retail store sales, creating a website or online store, designing marketing campaigns, managing inventory and analyzing business performance -- all with a mobile friendly design that plays nice with smartphones and tablets.

On the data front, SAP Anywhere integrates real-time information from back-office software with data from both internal and external sources to speed business decision making. There's also a unified order management system that can factor in actual inventory data.

SAP Anywhere comes with built-in integrations to eBay and Amazon for online selling, PayPal for payments services, MailChimp and Constant Contact for marketing services, as well as to Google for online advertising. A logistics integration is also in the works with UPS.

SAP also announced it is getting into the digital advertising market with the rollout of its new cloud-based platform SAP Exchange Media (SAP XM).

Built on SAP HANA, SAP XM is described as an online media network designed to shorten the traditional media buying process. According to SAP, the platform acts as a bridge between advertisers and publishers by linking brands and retail, ad budgets and inventory, and billing and collections.

SAP's annual Sapphire Now conference kicks off this week in Orlando. Check back for more coverage from the event.

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