Salesforce tied these threads together are a trio of new apps introduced on Tuesday. Leading the charge is Sales Cloud Lightning -- essentially a new version of Sales Cloud that can be configured to the customer's needs and preferences with an app builder and component framework for developers.
Also introduced was the Sales Wave App, turning Salesforce data into APIs alongside a new feature dubbed "Pipelines" for funneling analysis, and SalesforceIQ Inbox, an attempt to combine CRM data to email in one integrated spot.
Within Service Cloud, Salesforce has used Lightning to build a new service: Field Service Lightning, which is being pitched to mobile employees such as dispatchers and delivery agents for managing assignments, location details, work orders and other status messages in real-time.
As more than 300 other updates coming with the Salesforce spring and summer releases later this year, the new Lightning-enhanced editions of Sales and Service Clouds are scheduled to come online by the end of July. Existing customers should start seeing new features and apps starting during the second quarter of fiscal 2017.
Salesforce is having a big Groundhog Day, which Benioff also noted marks the beginning of Salesforce's new fiscal year. Earlier on Tuesday, the Bay Area-based corporation named Oracle veteran Keith Block as its chief operating officer, replacing George Hu, who left Salesforce to found the startup behind workplace feedback app Peer.
"You've really made the shift," Benioff joked to Block about not wearing a neck tie to the luncheon.