Samsung Electronics has begun pre-orders for its touted 146-inch modular MicroLED, dubbed "The Wall".
The TV, first unveiled at CES earlier in the year, is powered by micrometer-sized LED modules. It is modular, meaning consumers can customise sizes.
At InfoComm, where Samsung made the announcement, the company also pushed The Wall Professional, its enterprise brand version of the model.
The business-ready variation is aimed at lobbies, museums, galleries, and retail spaces.
The South Korean tech giant said it comes with HDR10+ technology and boasts a brightness of 1600nit. It also doesn't have colour filters or backlight, the company stressed.
MicroLED, like OLED, emits light on its own without the need for a backlight but uses inorganic materials instead, and in theory will have a longer life span.
Samsung also showcased MagicINFO 6, its content management platform for its B2B displays.
The platform, based on Tizen 4.0, will allow businesses to create, schedule, and deploy content across its signage network. It will be compatible with The Wall Professional.
Samsung also introduced the OH85N-D, its 85-inch dual-sided outdoor signage aimed at bus stops and other venues.
The company in April said it is researching ways to put quantum dot on its MicroLED TVs.
Samsung's B2B display unit is expanding availability of screens outside of homes to movie theatres and safety trucks.
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LG has replaced its 2018 model OLED TV installed at Incheon International Airport with LCD TV as it couldn't resolve the fundamental issue of burn-in.
The South Korean tech giant is looking into ways to apply quantum dot technology to its MicroLED TV, according to its head of Visual Display.
MicroLED patents filed in the country, which were close to nil near the end of the last decade, have gone from 67 in 2016 to 120 in 2017.
Samsung will open the first salvo this year in the 8K race with its AI QLED TV, and Japanese vendors Sony and Sharp and Chinese players are sure to follow. All signs point to 2018 being the year 8K enters the mainstream.
The new displays are about half as good as human eyes but require massive amounts of processing power.