Samsung says future will 'unfold' in Galaxy S10 ad in Paris

Samsung Electronics has put up an outdoor ad in Paris that says in Korean the future will 'unfold' on February 20, strongly hinting at the launch of a foldable phone at the Galaxy S10 launch.

20190113-pr-galaxy-3.jpg

Samsung's outdoor ad for Galaxy S10 in Paris isn't subtle in Korean: it says "unfolding the future." 

(Image: Samsung)

Samsung has put up an outdoor ad in Paris that strongly hints at the launch of a foldable smartphone at the unveiling of Galaxy S10 next month.

The ad in Place de la Concorde, interestingly, is written in Korean, with the English translation being "unfolding the future" and "February 20."

The slogans almost make it certain that Samsung will finally unveil its foldable phone on February 20 at the Galaxy S10 unveiling to be held in San Francisco, which it sent invites for last week that also hinted at a foldable model among the offerings.

In November, the South Korean tech giant demoed the folding display that would be on the phone, dubbed Infinity Flex, at the Samsung Developers Conference.

Samsung said the slogan "unfolding the future" showed its dedication to bringing smartphone innovation, but did not comment further.

The company's mobile boss said it is planning to produce over one million units of the phone when it launches.

Samsung is also expected to launch at least three variations of the Galaxy S10. The mobile business saw profit drops last year due to heated competition from Chinese rivals. 

The company posted its first drop in profits in the fourth quarter in two years due to stagnating demand for its memory chips coupled with the decline in smartphone sales.

Related Coverage

Samsung to produce over one million foldable phones

Samsung will make over one million units for its upcoming foldable phone in initial stock and it will be launched within the first half of 2019, the firm's mobile boss says. He also met Google CEO Sundar Pichai two months ago and formed a taskforce for foldable phone's UX.

Samsung Q4 profit falls from lower chip demand

Samsung's record streak of revenue growth has ended as of Q4 2018 due to lower demand for memory chips.

Samsung tweaks mobile business, promotes chip boss in reshuffle

Samsung has promoted an executive tasked with reviving its mid-tier smartphones in the mobile business, as well as its chip boss who led the conglomerate's stellar semiconductor growth.

Samsung expects a strong return to China after releasing medium-priced phone

The South Korean brand has lost substantial market share in China following the explosive battery incident two years ago.

Samsung adopts a minimalistic design with One UI for Galaxy devices

Samsung is trying to get rid of redundant features and make your phone easier to use with its upcoming One UI update.

Samsung Galaxy S10's chipset? Exynos 9820 unveiled with 20% speed boost, AI chip (TechRepublic)

Samsung unveils the 8nm chipset that will power its 2019 flagship handsets.