After this week's glitzy Unpacked event for the new Galaxy Note 10 duo, Samsung has quietly taken the wraps off another mid-range phone from its Galaxy A line which is helping it claw back market share in Europe.
Samsung has now published the specs of its Galaxy A10s, the newest member of its Galaxy A family that's winning over buyers in Europe who want a phone that's good enough and doesn't cost over $1,000 (€891).
The cheapest in the current Galaxy A lineup in the UK is the Galaxy A10, which was released earlier this year and costs under $139, or £140 in the UK. At the higher end is the Galaxy A80 for $600 and between them are the Galaxy A70, Galaxy A50, Galaxy A40, and Galaxy A20e.
The Galaxy A10s' specs have a marginal upgrade on most core features compared to the Galaxy 10, including the front and rear cameras, the processor, and battery, while retaining the same 6.2-inch 720p display. RAM and storage are also unchanged.
The Galaxy A10s features two four-core processors with clock speeds of 2GHz and 1.5GHz respectively, 2GB of RAM, and 32GB of onboard storage, while the battery has a 4,000mAh capacity, up from 3,400 mAh in the A10. The device runs Android 9.0 Pie.
The front camera is now eight megapixels, while the rear camera setup features a 13-megapixel main camera and a two-megapixel depth camera.
The Galaxy A10s is available in blue, green, red, and black.
Samsung hasn't released details about dates, prices and availability yet.
The Galaxy A10, A20e, A40, and A50 are Samsung's top four A-series models in Europe by shipment in the second quarter, according to analysts Canalys.
Samsung's total shipments of mid-range devices account for 12 million of the 18.3 million handsets it shipped in total, helping overall shipments grow 20% year on year, and leaving it with a dominant overall market share of 40.6%.
Apple's iPhone shipments slid 17% year on year to 6.4 million, leaving it in third place with a market share of 14.1%. The iPhone XR was the top phone by Apple, accounting for 1.8 million units, but overall it came in fifth place behind devices from Samsung and Xiaomi.
Xiaomi shipped 4.3 million smartphones in the period, with annual growth of 48%, while HMD Global, the marketer of Nokia-branded phones, sold 1.2 million, down 18%.
Canalys analyst Ben Stanton notes that Samsung's mid-range focus has helped it win back market share. However, he says it has also been "quick to capitalize on Huawei's US Entity List problems, working behind the scenes to position itself as a stable alternative" with retailers and operators.
Xiaomi is also shaping up to win over larger parts of western Europe, in part because the company was one of the first out of the blocks with a 5G phone and is gaining support from carriers as they launch 5G networks. Xiaomi announced its 5G-ready Xiaomi Mi Mix 3 in February, which is one of the 5G phones available on Vodafone UK's recently launched 5G network.
The top five phones in Europe by shipments were the Samsung Galaxy A50 with 3.2 million units, followed by the Galaxy A40 on 2.2 million units, the Xiaomi Redmi Note with two milliion units, the Galaxy A20e with 1.9 million units, and the iPhone XR with 1.8 million units.