Spotify said on Tuesday that it has launched its audio streaming service in South Korea.
The global audio streaming giant said South Korea was a "critical next step" in its global expansion as the sixth-largest music market in the world, and the home of global phenomena K-Pop.
Spotify debuted its first K-Pop playlist in 2014. The genre has been streamed more than 180 billion minutes and listeners have added K-Pop tracks to over 120 million playlists on Spotify, the company said. The amount of K-Pop played in the service has increased by 2,000% in the past six years, it added.
At launch, local consumers will have access to 60 million tracks and 4 billion playlists, the company said.
South Korean consumers will be offered two price plans -- one costing 10,900 won per month ($9.80) for one subscriber and another costing 16,350 won ($16.70) that can be used by two people.
Users can try the service for free for 7 days without credit card information and for 3 months with credit card information if they subscribe before the end of June.
Spotify will also offer new playlists made exclusively for the country made out of a range of Korean music including K-pop, hip hop, indie, and OST.