New York based enterprise listening company Synthesio has announced its Synthesio 3.0 update. The social media tool allows social media professionals to interact with social data in real-time, surfacing insights and tracking KPIs.
Marketers need social intelligence that provides business results. Listening, and analysing consumer conversations across social and mainstream media need a comprehensive listening platform.
Improvements to the platform include; new and improved tools; content performance trackers that will let users identify trending hashtags, websites and other posts; the ability to perform "richer and deeper" queries; reports; and advanced filters.
The updates are intended to improve flexibility of the new widgets, advanced filters, and provide teams with one click sharable reporting.
The company intends to make the data more accessible across the business.
The company hopes that the update will enable users to find useful insights with less work, and getting information to the right people will take less time.
Named a leader in the Forrester wave: Enterprise social listening platforms, Q1 2016 report, the company aims to help customers who are focusing on market research, brand health monitoring, crisis management or overall campaign measurement.
"With Synthesio 3.0, we wanted to rethink how people want to interact with social data," said Matthew Zito, Synthesio's VP of Product.
"We focused on driving flexibility and speed throughout the platform. The result is a new set of capabilities that allow you to filter years of data, identify insights and easily present that data to the people who need to see it."