Google on Thursday began rolling out a new tool that gives users more control over the ads they see when using Google products – without hampering the way products like Google Search, Discover, and YouTube actually work. My Ad Center, among other things, lets users block whole categories of ads they're not interested in, including topics like weight loss, gambling, and dating.
As previewed earlier this year during the Google I/O conference, My Ad Center allows you to tell Google whether you'd like to see more or fewer ads on a certain topic – or even no personalized ads at all.
Previously, turning off personalized ads within Google required limiting the functionality of its products.
"In the past, if your YouTube History was on, it automatically informed how your ads were personalized," Google VP Jerry Dischler wrote in a blog post. "Now, if you don't want your YouTube History to be used for ads personalization, you can turn it off in My Ad Center, without impacting relevant recommendations in your feed."
When you're signed in to Google, you can access My Ad Center by tapping on the three-dot menu next to an ad in Search, YouTube, or Discover. Then, you can choose whether to see more or fewer related ads.
If you tap on the Customize Ads button at the bottom of My Ad Center, you can choose the topics and brands you want to see more or less of. You can also limit ads related to topics categorized as sensitive, such as alcohol, dating, weight loss, gambling, pregnancy, and parenting.
If you toggle off personalized ads completely with the button at the top of My Ad Center, you'll see ads – they just won't be customized. Toggling off personalized ads applies not only to ads on Google products but also to ads from businesses that use Google tools to advertise on other sites and apps.