Twitter announced in a blog post Thursday that it has acquired SnappyTV, the social content distribution platform for near real-time clipping and editing of live broadcast clips.
By purchasing the four-year-old San Francisco-based startup, Twitter said it plans to integrate the service more tightly into its own platform, which could mean the video content will be embeddable directly in Tweets. That type of video integration is in line with Twitter's goal of becomming more of a broadcast player, following partnerships with various organizations to share video of sports highlights or red carpet moments on Twitter's platform via Twitter Amplify.
Twitter said it has worked with SnappyTV with a range of media partners to share video clips on Twitter, both organically and through Amplify. Some of SnappyTV's clients include Fox Sports, US Open and ABC News, and even enterprise players like Oracle and SAP.
The team behind SnappyTV posted their own blog addressing the acquisition, saying the partnership they developed with Twitter over the years has been so close that they built Twitter data directly into SnappyTV's editing platform.
The team said they plan to keep the service accessible across a variety of digital platforms -- meaning even rival social networks such as Facebook will not get shut out.
Joining Twitter will allow us to provide an even better product and bring the platform to more content owners and event organizers throughout the world. We will be able to further our goal of empowering people to share the world’s best moments.