Twitter signs multi-year deal with Google Cloud

The social media company is turning to Google for data processing and machine learning tools.

Google on Thursday announced that it's signed a multi-year deal with Twitter, bringing more of the social media company's analytics, data processing and machine learning workloads to the cloud. Twitter has been using the Google Cloud Platform since 2018, when it moved its cold storage and Hadoop clusters to GCP. 

"Our initial partnership with Google Cloud has been successful and enabled us to enhance the productivity of our engineering teams," Twitter CTO Parag Agrawal said in a statement. "Building on this relationship and Google's technologies will allow us to learn more from our data, move faster and serve more relevant content to the people who use our service every day."

Twitter's data platform ingests trillions of events a day, processing hundreds of petabytes of data and running tens of thousands of jobs on over a dozen clusters. 

The company wants both technical and non-technical teams to get more insight out of its data. To achieve this, Twitter plans to use Google tools such as BigQuery, Dataflow and Cloud Bigtable. Previously, Twitter's engineers and data scientists would develop custom data processing jobs.

While Google Cloud revenues grew 47 percent in Q4 2020, the business still delivered an operating loss of $1.24 billion. Multi-year deals such this one with Twitter should help strengthen Google Cloud's position in the market. 

Overall industry spending on cloud infrastructure continues to grow, though Amazon Web Services and Microsoft Azure currently have just over half of the market. Google's market share, according to research firm Canalys, is 7 percent.