In April this year, Windows officials talked about plans to more tightly integrate Windows 365 and Windows. So far, they've delivered on one of their promises: A preview of the Windows 365 app that Windows 11 users can pin to their taskbars and Start menus to more easily access their cloud PCs. But Microsoft officials have much bigger plans for Windows 365 and seemingly are counting on it keep Windows relevant, even if the PC industry declines in the coming months and years.
As many users have noticed, Microsoft increasingly has been squeezing ads into everything from the new Windows 11 search box to the Edge browser (and its other apps). So perhaps it's not too surprising that Microsoft management is pitching Windows as a vehicle for delivering ads -- both first-party Microsoft "house" ads and third-party ads, as CEO Satya Nadella himself acknowledged during Microsoft's Q1 FY'23 earnings call. (Thanks to Paul Thurrott for pointing this out on Windows Weekly last week.)
Meanwhile, Microsoft's WebXT organization, which includes "several thousand software engineers" working on Bing, Search, Edge, Maps, Ads, News and other products, is forging ahead with its own set of deliverables for consumers and enterprise users both. The team has been doing a lot of work in machine learning, speech, computer vision, and natural-language processing, which it has been folding into all of the products mentioned above.
It seems like at least some customers are already wondering aloud if and when Microsoft and other PC makers will build thin-client-type devices meant to be used with Windows 365. Who knows ... Maybe there's a Surface Win365book on the road map somewhere?