Prime Day 2020: Amazon reveals when its annual sale takes place

There will be thousands of discounts, including early deals leading up to Prime Day 2020.
Written by Elyse Betters Picaro, Managing Editor on
October 14 - Calendar Icon
(Image: Amazon)

After a quiet delay and then months of teasing and leaks, Amazon has finally announced when Prime Daywill be held this year.

Amazon confirmed to ZDNet that Prime Day 2020 begins Tuesday, Oct. 13. The event kicks off at 12am PT/3am ET and ends several hours later on Wednesday, Oct. 14 at 11:59pm PT/ 2:59am ET. 

Also: Every new Alexa device from Amazon: Prices, release dates, and how to buy

Early Prime Day 2020 deals are available starting Monday, Sept. 28, with additional discounts leading up to Prime Day. From Oct. 6, you can save $40 on the Echo Show 5. Also, until Oct. 12, Amazon said it will offer a $10 credit to use on Prime Day when Prime members spend $10 on items sold by select small businesses.

Keep in mind Amazon postponed Prime Day 2020 by a few months due to the pandemic. It even told ZDNet that the sale will look different this year: "Out of respect, there won't be as much of the traditional celebratory, confetti-filled experience on site." 

But Amazon also said it is hoping that Prime subscribers will still consider Prime Day 2020 a useful sale event -- one that finds "positive ways to help" during these "unprecedented times, especially heading into the holidays and gift-giving." 

Every new Alexa device: Scenes from Amazon's event [in pictures]

As in prior years, this Prime Day page will be the official event landing page. Be sure to check out ZDNet's Prime Day 2020 hub, too, where we will round-up the best deals available for businesses and provide tips and tricks on how to master the sale. 

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Prime Day 2020 will be limited to Prime subscribers in the US, UK, UAE, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Turkey, and Brazil. Anyone can start a free 30-day trial.

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