So who's winning from the Samsung Galaxy Note 7 meltdown?
According to data released by metrics firm Apteligent, the two handsets that have seen the biggest uptick in sales since the Note 7 recall have been Google's Nexus 6P and the LG G5, with adoption growing eight and a half fold and two and a half fold respectively.
But Samsung itself isn't doing too badly either, with adoption of the Galaxy S7 and S7 Edge doubling, which is a sign that consumers still have trust in the Samsung brand.
Likewise, the HTC 10 has seen sales double.
More worrying is the data that shows how Note 7 usage is at its highest ever, continuing to grow even after the news broke that replacement handsets were exploding, and peaking this past Sunday at just under 0.35 percent.
Key to Samsung will be whether the Note 7 fallout casts a cloud over Galaxy S7 and S7 Edge sales. Right now the adoption rate for these handsets is strong (in the chart below they are the two handsets showing the highest adoption rate by far), but if buyers start losing confidence in these devices, Samsung could be headed for trouble.
Another mystery is how much Apple has benefitted from this. Happening right at the time that the iPhone 7 launched, this couldn't have come at a better time for Apple.
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