In an attempt to diversify its revenue streams and offer enhanced features to its user base, Twitter has rolled out a new opt-in paid subscription model called "X Premium." Replacing the Twitter Blue subscription plan, this new feature offers users the option to enjoy an ad-free experience on the network. X is also experimenting with a $1-a-year fee to post and respond to posts on the platform.
X Premium has three tiers: Basic, Premium, and Premium+. Basic starts at $3/month or $32/year; Premium starts at $8/month or $84/year; and Premium+ starts at $16/month or $168/year.
All X Premium subscribers will get access to the following features:
Edit post: This gives you a one-hour window to make a few changes to published posts. Use it to make updates, tag someone, or reorder the media you attached.
Undo post: This gives you the option to retract a post after you send it but before it's visible to others.
Text formatting: Now, you can bold and italicize text in your posts.
Longer posts: Instead of 280-character posts, you can post up to 25,000 characters.
At the higher levels, you can get verified with a blue checkmark. These used to mean that Twitter had verified you as a significant user. However, now that anyone can have one, their social cachet has plummeted. Indeed, you can decline to show the checkmark even if you are eligible for one.
What will interest most users, though, is that the more you pay, the fewer ads you'll see. Premium tier subscribers see approximately 50% fewer ads. Premium+ tier subscribers will see no ads at all. Users who do not opt for the subscription will continue to see ads as they always have. X has not said if it will change the ad frequency or type for non-subscribed users.
These subscriptions are available on both the X mobile app and its web platform. It remains to be seen how this introduction will impact the overall X experience and whether a significant portion of its user base will opt for these new paid services. According to Stastia's statistics, Twitter Blue had 640,000 subscribers. Out of 225 million total users, that's not that many.
Of course, if this new plan doesn't bring in the cash, Musk has toyed with the idea of changing all Twitter users. Stay tuned, folks.