Xiaomi releases new TV set-top box for the US market

In the latest attempt to expand its reputation in the US, Chinese Xiaomi has launched a new tailor-made 4K Android TV-based set-top box for the US market, rather than any of its well-known handset products.
Written by Cyrus Lee, Contributor

During the Google I/O on Wednesday, Chinese smartphone maker Xiaomi announced a cooperation with Google by releasing a new Android-powered TV set-top box in the US, according to a Sina news report on Thursday.

The upcoming Xiaomi Mi Box, sharing the same look of those sold in China, is the Chinese firm's first Android-powered TV box. The device is powered by an Arm Cortex A-53 quad-core processor with Mali-450 graphics, 2GB DDR3 of RAM, and 8GB of built-in storage, which is capable of running 4K UHD video at 60 frames per second and supporting HDR video, according to the report.

The Mi Box, tailor-made for the US market, allows consumers to stream internet video or play Android games on television, and provides accesses to various video providers as well as Google Play games. It contrasts to those Mi Boxes sold in China running Xiaomi's own MIUI platform, as many foreign services providers like YouTube and Netflix are unable to get access in the country.

The official price tag and availability of the upcoming Mi Box for the US market remain unknown. In China, Xiaomi offers Mi Box mini, Mi Box standard, and Mi Box enhanced version, priced officially at 199 yuan ($30), 299 yuan ($46) and 399 yuan ($61), respectively.

Best known for its handset products, Xiaomi has been stagnate in offering smartphones products in the US, but is gradually rolling out some accessories for sale in the country for some presence. The company's international online store currently only offers headphones, power banks, and sport wristband products.

Xiaomi is now actively opening its overseas market for further growth after a lacklustre performance in its domestic Chinese market.

In China, Xiaomi's smartphone sales have been outridden by Huawei, and are encountering fierce competition from other rival brands like OPPO and Vivo. A recent research survey indicates Xiaomi's market share stood at 12.2 percent in China in the first quarter, ranking third after Huawei and OPPO.

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