Facebook Page PR fails
Warm weather, water and women in bikinis
Juicy Water, part of the Coca-Cola brand family ran a promotion in the UK in July. It invited its users to cool off in the worlds biggest sprinkler.
Some Facebook users were not too impressed at the promo image of girls in bikinis used to run the promotion. Others were more bothered that the sprinkler turned out to be smaller than advertised.
However the Wimbledon finals were on that weekend so many people did not bother to even turn up to the event.
Stating the bleedin' obvious
Guinness Ireland posted an image of a pint of Guinness. The caption read: "This is a pint of Guinness. Hit "LIKE" if you agree!"
The sad thing is that well over 8,000 people duly clicked the button. The rest of us obviously do not think it is a pint of Guinness at all.
Sometimes clicking 'Like' is totally the wrong thing to do
Asiana flight 214 from Seoul crashed on approach to San Francisco airport (SFO) at the weekend. SFO updated its Facebook page informing people what was happening. So far, over 800 people have clicked Like. Perhaps Facebook needs a 'Thanks for letting us know' button instead.
Which gameplay are you promoting?
Sony Playstation Germany posted an update announcing that Rockstar released the first official gameplay video for Gran Turismo V. It later corrected the post to GTA V prompting one commenter to remark '...go home Sony you're drunk!'
Anticipate the response to your promotion
Colgate offered users the chance to swap their your old toothbrush for a brand new model. They were overwhelmed with the crowd that turned up at a busy station and closed down the deal. Fortunately rival manufacturer Philips was on hand to rescue customer loyalty with an offer of its own
Know which account you are using
One of the administrators of Walmart's Facebook page did not check their 'Use Facebook as..' settings when posting this now deleted update.
Credit to Amoeba Social for catching this before it was updated by Walmart.
Pointless updates leads to pointless data gathering
Clarks USA posted this update on 5th July assuming many would make a long weekend out of the 4th July celebrations.
Almost 500 people liked the post perhaps giving Clarks some valuable data intelligence. Some commenters did take the opportunity to say how great their Clarks shoes were giving the brand some much more useful feedback about the products.
Listen to your users Facebook
Facebook Marketing posted an update about reaching new customers with Facebook Ads. Unfortunately the link given did not work.
Even though most of the comments alert Facebook to the broken link, it has not still been fixed. Facebook itself are not listening to its customers.