The stage is set at the Moscone Center in San Francisco as Steve Jobs makes an appearance to announce new Apple products. According to early leaks he was expected to talk about iCloud, Mac OS Lion, and iOS5 - and he did. Check out ZDNet's Live Blog. The Master of Ceremonies, Steve Jobs.
Photo credit: Declan McCullagh, CNET News
Jobs immediately hands the stage off to Schiller who announces that Mac OS X Lion will have more than 250 new feature.
Some of the new features include multitouch and full-screen applications and Mission Control.
Apple's Craig Federighi says scroll bars are no longer needed and you can zoom by double tapping. You can also navigate between pages with a swipe gesture.
LaunchPad is an iOS-like interface of app icons. And Resume lets you turn off your computer without losing any data from the app you were working on.
Schiller talks about how Versions removes the need to save your work.
Mail now gives you two and three column views and it has features like a Web browser with a favorites menu on top.
Another feature is AirDrop that lets you see other people on your network just like you would with computers. Then you can drag files to them.
You can also see groups of information to follow the flow of a conversation.
And it's $100 cheaper than previous OS X upgrades. Plus, you can only get it through the Apple AppStore.
Next up was the announcement of the new iOS 5, Apple's upgraded OS for iPhone, iPad, and iPod Touch. There are 200 features and enhancements. Although this OS upgrade won't be available until fall.
iOS 5 will integrate Twitter as a sharing option from the camera and photos.
Lock screen now gives you a complete frundown of text messages, missed calls, and app updates.
Newstand lets you buy magazine and newspaper subscriptions. It will automatically download new issues.
Apple is already dominating mobile browser usage.
Safari has a new feature that gives you makes articles look more like an RSS feed.. With iOS 5 and Safari you can e-mail the article itself, not just the link.
Reminders lets you store multiple lists.
iPhone is becoming a pocket camera.
iOS 5 lets you take a photo with a locked screen. It also allows you to edit your photos.
iOS 5 contains a simple e-mailing app with rich text formatting, indentations, and the ability to drag addresses among all the "to" fields.
You'll now be able to do updates wirelessly - no more USBs.
iMessage lets you send text, photos, videos, and contacts to anyone else who’s using an iOS device, and it supports group messaging as well.
iMessage tracks your messages.
Message will deliver conversations to all your available devices
Now, back to Steve Jobs for the introduction of iCloud.
Calendar, Mail and Contacts have been re-written to be iCloud apps. If you make an edit to a contact, it goes to the cloud, then it gets pushed to the other devices.
Users get a free account @me.com. Inbox and folders are kept up to date on all devices. And there are no ads.
And the cost?
There is wireless backup to the iCloud. Once daily it backs up contents of your iOS device to the cloud. If you get a new iOS device, you type in your Apple ID and it gets synced up to that device.
Feature of iCloud.
Safari has a new feature that gives you makes articles look more like an RSS feed.. With iOS 5 and Safari you can e-mail the article itself, not just the link.
Jobs demonstrates how you can work on a presentation in iWork then get it synched to another device.
Apps can store documents in iCloud. iCloud pushes documents automatically, and documents get updated on all devices.
To make this happen, there are new iCloud storage APIs for developers.
Jobs says you can take photos and then have the camera synch up to other devices
iOS will store your last 1,000 photos up to 30 days then get erased unless you put them into a photo album.
When you buy something on iTunes you can synch it up to other devices.
And you can redownload albums or other purchases later at no additional cost.
You can automatically download purchases to other devices.
You'll get 5GB of free storage.
iT tunes, with its 18 million songs, will scan your device for songs they have in the store with no upload. That costs $24.95 per year.
Jobs says that there's no upgrade to the higher quality songs, a fixed annual fee, and the same fee no matter how many songs you've bought.