Attendees gathering at Herbst International Exhibit Hall at the Presidio at San Francisco for Barcelona launch event. See George Ou's blog for more AMD reports.
Attendees preparing to enter shuttle bus for a two minute ride to the Theater.
Darth Vader and Storm Troopers greeting guests.
AMD making a play on movie ratings.
AMD announcing the first single-die quad-core processor measuring 283mm squared. Intel launched a quad-core last November ten months ago using two 143mm squared dual-core processors packaged in to a single chip. This November, Intel will shrink to the 45nm Penryn processor using two 107mm squared dies.
AMD CEO Hector Ruiz kicks off the session.
Rick McCallum of Lucas Film, an AMD partner speaks about his enthusiasm for AMD.
McCallum goes on to tell the audience that Intel failed to Lucas Film's business because someone at Intel told him that Intel was not a services company. McCallum goes on to say that this "other guy" was really part of the "dark side" eliciting laughter from the audience.
AMD Corporate Vice President Randy Allen of Server products talks about the data center and AMD.
AMD Corporate Vice President Randy Allen of Server products talks about the data center and AMD.
AMD's Randy Allen cites "Real Workloads". However, real workload benchmarks such as SPECjbb2005, SPECweb2005, SAP, and TPC-C were conspicuously missing at the launch event.
AMD's Randy Allen talks about Barcelona's ability to throttle the cores independently.
VMware CEO Diane Green talks about advancements in AMD Barcelona such as nested paging and then jokes about how the new marketing name for nested paging is now called "Rapid Virtualization Indexing".
Steve Ballmer appears in video talks about partnership with AMD and the new Windows drivers that take advantage of AMD's newest processors.
Paul Miller (VP of HP Marketing).
President of Oracle Charles E. Phillips attends by video and talks about Oracle and Barcelona enhancements.
Sun's CEO Jonathan Schwartz talks about Sun's entrance in to the x86 world two years ago and the success they've had.
Schwartz announces intention to improve from 5th place to take over 4th place in the x86 Server Market.
Dell's chief marketing officer talks enthusiastically about being an AMD partner.
Michael Dell appears on Video only.
Chewbacca waving off the guests.
New Dell (pre-production) Barcelona Server has 16 DDR2-667 DIMMs.
Appro is a server company.
Sun's Barcelona 4-socket server has quad CPUs in there.
Sun's blade version of a 4-socket Barcelona processor.
There are 8 2.5" SAS/SATA drives in front of the Sun system.
Scene of the Barcelona launch party.
SuperMicro servers.
Verari makes a line of energy efficient servers and and rack enclosure.