Air hockey table at the Mapquest booth.

Microsoft's Internet Explorer 9 booth.

First day of the Trade Show was very busy.

Social media books ride the trend.

The ACLU's booth; friendly and informative on @dotrights.

ACLU materials on ebooks and reader privacy.

Fandemic's booth babes; friendly and lovely, but out of place in see-through dresses.

Everyone had a gimmick

Cisco's booth had "bacon beer" cup holders and guitar picks.

Shutterstock has a fancy booth.

LifeKraze had a loud "strong man" display which might have injured delicate geeks.

The Grey Lady used their real estate to try and sell print subscriptions.

LiveShare had a gimmick, too.

This NewTek demo always has a big crowd.

Brown Paper Tickets, always casual.

Matrix-style cameras allow viewers to play with live-shot images.

IP attorneys are not amused.

Usershare's Japan donation sign.

Linode.com's booth is low key.

Even schwag has its own booth.

Someone defaced the kik.com sign.

Germany's presence is huge on the show floor.

The Berlin section.

The British Interactive section is enormous.

British SXSW 2011.

The UK Interactive mission: #1 Steal underpants.

Boondock Saints has a signing booth.

Ascentium has a live-action "Rock 'Em, Sock 'Em" game anyone can play.

She won!

The WordPress Genius Bar.

Booths that fed people were more crowded than those with babes.

Xomo's booth encourages reckless driving.

The Austin Chronicle left these strange matches all over the trade show tables.

Web designers are sexy?

Booth babe greeters.

This giant booth sent a mixed message about corporal punishment.

Spanking machines, paddles and booth babes aim to spread a message about spanking children. No, really.

Google's booth urged Red Cross donations.