Mike McGrath and new media impresario Eric Rice at OnHollywood 2006.

New media impresario Eric Rice and Podtech impresario John Furrier at at OnHollywood 2006.

AlwayOn and OnHollywood host Tony Perkins just before the doors open.

OnHollywood host Tony Perkins talks about the impact of consumer generated content.

Media execs: Blake Westlake (Microsoft), Ross Levinsohn (News Corp), Ben Feingold (Sony).

John Furrier, the podcaster of podtech.net.

Media execs: Blake Westlake (Microsoft), Ross Levinsohn (News Corp), Ben Feingold (Sony) and moderator Gary Adelson (Houlihan Lokey Howard & Zukin).

Technorati's Peter Hirshberg talks about impact of the blogosphere on mainstream media.

Satjiv Chahil, HP senior vice president of marketing for the Personal Systems Group (PSG) and OnHollywood host Tony Perkins.

Bloggers taking a break: TechCrunch's Mike Arrington and Socialtext CEO Ross Mayfield.

At OnHollywood 2006, Ross Levinsohn, president of Fox Interactive Media at News Corp, says that the multitude outlets--TV, syndication, DVD, Internet download, mobile phones, VOD, subscription--is changing the game.

Greg Kostello, CEO of vMix, another video sharing site.