Images: Casual games

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  • Bejeweled

    Bejeweled

    With casual games such as "Bejeweled" (pictured), the game industry is finding a highly profitable way to reach an untapped demographic, namely women.

    Caption by: Bill Detwiler

  • Tyson version of Bejeweled

    Tyson version of Bejeweled

    The cost of casual games games is low enough to allow sponsors to offer free games that are tinged with their branding throughout. Tyson Foods, for example, offered a version of "Bejeweled" in which the game's standard jewel icons were replaced with poultry-themed graphics.

    Caption by: Bill Detwiler

  • Zuma

    Zuma

    In the casual game "Zuma," players try to unlock the mysteries of Zuma's hidden temples.

    Caption by: Bill Detwiler

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Casual games like "Zuma" and "Bejeweled" are helping the game indusrty reach a demographic that was previously largely untapped.

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Bejeweled

With casual games such as "Bejeweled" (pictured), the game industry is finding a highly profitable way to reach an untapped demographic, namely women.

Caption by: Bill Detwiler

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